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The most successful implant clinics use smile simulators to turn visitors into enquiries. Now you can too — and with video.

Try it for yourself

Free until 20 patients have enquired · then £199/mo, every patient lead included · cancel anytime

Simulation only. Actual results depend on clinical assessment and individual factors.

There’s a reasonthe most successful dental groupsuse smile simulators.

Before-and-afters are proof. A simulator is a preview.

Every practice website has a gallery of before-and-afters, and rightly so — they prove your work delivers. But every photo in it is someone else’s smile. The question that decides whether a browser becomes a booking is “would that work on me?”, and a gallery can’t answer it.

A simulator can. In under a minute the patient sees their own before-and-after — their face, their new smile — and “can they do it?” quietly becomes “when can I start?”

Look at the order of the steps on all three. The patient hands over their details before they see the preview. That isn’t an accident — it’s the entire point. Groups at this scale know exactly what a percentage point of enquiry conversion is worth.

What’s new isn’t the idea. It’s that you no longer need their engineering team to do it.

Aspen Dental’s Smile Try-On page
Aspen DentalSmile Try-On
21D’s Target Smile AI page
21DTarget Smile™ AI
ClearChoice’s First Look page
ClearChoiceFirst Look

So what would it be worthto your practice?

These are example figures — tap any box and put your own in

If people visit your website each month, in every 100 fill in your enquiry form, in every 10 enquiries becomes a patient, and a patient is worth £ to you over their lifetime with the practice…

That assumes 2 more enquiries in every 100 visitors. Change it to whatever you think is realistic — the point is how little it takes.

Dentalreel could generate £24,000 more in patient value

Same visitors, same team, same ad spend — just 2 more enquiries a month, because the form gives something back.

This is what your visitorssee on your site.

Designed with dentists for real patients. Honest, friction-free, and built to convert.

  • Engaging AI preview
    Clearly labelled as a simulation — never a guaranteed outcome.
  • Consent baked in
    GDPR wording and explicit consent are part of the flow, not a footer.
  • Your branding
    Accent colour, logo, follow-up message all editable from your dashboard.
  • Mobile-first
    Works on any phone — no apps, no logins, no native install.
Try the live patient demoSame experience your patients see · 60 seconds
9:41
  • Take a selfie1s
  • Complete a quick form...5s
  • …reveal your new smile8s
  • Brought to life in video11s
  • Enquiry sent to your inbox14s

£199 a month,everything included.

One flat monthly price per practice — 150 smile simulations included every month, and every patient lead is free.

Per practiceCancel anytime
£199 /month

Billed monthly in your local currency (GBP, USD, EUR and more). Every patient lead is included — we only count simulations, never leads.

  • 150 smile simulations included
    every month — a simulation is a patient generating their new smile
  • Smile crop of the patient included
    a close-up of the patient's teeth, cropped from their selfie — so you can see the clinical starting point before you reply
  • 5-minute install
    one script tag, works on WordPress, Wix, Squarespace, Webflow
  • Branded to your practice
    accent colour, logo, follow-up message — all editable
  • Patient leads to your inbox
    name, email, phone, location, treatment interest
  • GDPR-clean
    you're the data controller; we're your processor with a signed DPA
Start your free trial →

£199/month after the trial · cancel anytime · no contract · no setup fee

Free trial

Free until 20 patients have enquired. Your card is saved but not charged. Billing starts once 20 patients have completed the enquiry form on your website — or after 90 days, whichever comes first.

We'll email you at 17 so there are no surprises. Cancel any time before then and you pay nothing at all.

More than one practice?

A “lead” is a patient who completes the consultation form — name, email, phone, treatment interest. Renders that don’t convert are on us. We rate-limit per IP to stop bots burning your quota.

FAQs

If yours isn’t here, email hello@dentalreel.com — we reply within a working day.

Full advertising & data-protection detailMore questions? Book a call
One flat monthly price per practice, billed in your local currency (GBP, USD, EUR and other currencies) — your exact rate is shown above and at checkout. It includes 150 smile simulations a month, and every patient lead is free. Cancel anytime. Practices that joined on an earlier founder rate keep it for the life of their subscription.
A lead is a patient who completes the consultation form — name, email, phone, location, treatment interest. Leads are free: you're never charged for an enquiry. Your plan includes 150 smile simulations a month (a simulation = a patient generating their new smile), which covers normal practice traffic.
Paste one <script> tag before the closing </body> of your site. Works on WordPress, Wix, Squarespace, Webflow, Shopify, and any plain HTML site. Takes 5 minutes; your web developer or agency can do it without any training.
We rate-limit by IP (5 generations per day) and cap renders per practice per day, so automated traffic can't chew through your monthly simulation allowance — genuine patient demand is what uses it.
Yes. Cancel from your dashboard or in writing; you keep access until the end of your billing month. No long-term contract.
No. It is a marketing and patient-education tool. Every preview is clearly labelled as an AI simulation, not a clinical assessment or guaranteed outcome. The dentist remains responsible for all clinical decisions and any advertising claims arising from their use of the tool.
On encrypted, GDPR-grade European infrastructure. Selfies are processed once to generate the preview and deleted within the hour. Patient contact details are stored briefly on your behalf (we are your processor; you are the data controller — see our DPA at /legal/dpa) and delivered to your inbox.
No. Leads arrive in your email inbox in a clean format you can copy-paste into any CRM. CSV export from the dashboard is available for bulk import. A direct integration is on the roadmap.
The smile simulator is designed to use the uploaded image only to generate the smile preview, with clear privacy wording and a defined retention period. In other words, the image is being handled for one limited, stated purpose rather than being collected for broader or unclear use.
The submitted form details are personal data because they identify the person. The selfie is also personal data, but it only becomes special-category biometric data if it is used to uniquely identify someone; this widget uses the image to generate a smile preview, not for facial recognition or identity verification.
Yes — when used as intended. UK dental advertising rules (the GDC's standards and the ASA's CAP Code) require marketing to be accurate, clear, and free of misleading claims or exaggerated outcomes. The widget is built around both principles: it shows an illustrative preview with fixed disclaimers baked into the software, never a promised treatment result.
The uploaded image is kept only for the short time needed to generate and return the preview — about an hour — then it is deleted. The same retention is stated in the patient consent wording, our privacy notice, and the compliance page.
Yes. Major dental brands already use selfie-based smile simulation tools as part of patient enquiry and consultation journeys. Invisalign's SmileView describes itself as a computer-generated simulation and states that actual results may vary, and Aspen Dental's Smile Try-On similarly lets patients visualise how a new smile could look before booking or attending an appointment.
Free until 20 patients have enquired

Be the practice patientsalready picturedthemselves at.

5-minute install. Nothing to pay until 20 patients have enquired — then £199/month, every patient lead included. Cancel anytime.

Start free trial →See the patient demo