Show every visitor their own new smile. Book the ones who were only browsing.
In under a minute on your website, a patient sees their own before-and-after — their face, their new smile. “Would that work on me?” quietly becomes “when can I start?”. And the enquiry path that captures them was built for the moment US dental marketing started being audited: it stays out of the ad stack entirely.
A gallery proves your work. A simulator sells it.
Every practice website has before-and-afters — and every photo in them is someone else’s smile. The question that decides whether a browser becomes a booking is “would that work on me?”, and a gallery can’t answer it.
The static form
Asks for a stranger’s details in exchange for nothing. The visitor who isn’t ready yet — most of them — closes the tab, and you never know they were there.
The simulator
Gives the visitor a reason to raise their hand: their own face, their own result, in under a minute. The enquiry arrives with the treatment interest attached and the motivation already built.
Growth that doesn’t add to your tracking exposure
US dental practices are being sued over the tracking installed on their own websites — pixels watching the very pages where patients ask about treatment. The Dentalreel enquiry path was engineered so that adding it never adds to that exposure:
“Patient details and photos are processed by Dentalreel and its named subprocessors under contract, and are never sent to any advertising or analytics platform. The only third-party service on the patient page itself is Cloudflare Turnstile bot protection, which never receives form data.”
The pattern is already set at the top
Aspen Dental runs Smile Try-On. ClearChoice runs First Look. 21D runs Target Smile AI. The most successful groups in US dentistry all put a simulator in front of the enquiry form — because they can measure exactly what a percentage point of enquiry conversion is worth across their locations.
What’s new isn’t the idea. It’s that you no longer need their engineering team to run it.
Start free, on your own site
The trial runs on your website, with your branding, capturing your enquiries. US plan pricing is announced at launch — starting is free, and nothing is billed during the trial.
We’re onboarding US practices in order
US access opens practice by practice. Leave your details and we’ll open your slot in turn — you’ll get everything on this page, free to start.