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Dental clinics have paid millions to settle claims over tracking on their websites.

Aspen Dental agreed to a class-action settlement of more than $18 million over tracking on its appointment booking pages, without admitting wrongdoing. The claim was that its site passed patient information to Meta. A dental group has also agreed to settle a claim over sharing information with Google. The risk sits on the page where a patient types their name, contact details and the treatment they’re asking about.

Make sure you paste the page with the contact form a patient fills in — not your homepage.

That’s your contact, booking or appointment page, or the landing page your ads point to. It’s where a patient’s details are typed, and it’s often built or tagged differently from the rest of the site. Enter only a web address or practice name and we’ll look for the form page ourselves, but we can miss it.

Reads your public pages only. Nothing is installed, nothing is submitted to your site, and results aren’t published or browsable anywhere on this site.