More booked patients at every location — without adding a single tag to a patient page.
Dentalreel is an AI smile simulator your locations run on their own websites: a visitor sees their own before-and-after in under a minute, and the enquiry arrives with treatment interest and ad attribution attached. It was engineered for the review your data-handling team will put it through — patient details and photos never touch an advertising or analytics platform.
The problem your legal team already knows about
US dental groups are defending lawsuits over the marketing tags running on their own enquiry pages — the pages where a patient types a name, a phone number, a treatment they want. Most enquiry tooling was built before anyone treated that as exposure, and retrofitting it means auditing every form, every location, every tag manager change ever made.
The simulators the biggest groups run — the try-it-on-yourself experiences that convert browsers into bookings — sit exactly on those pages. Which is why the enquiry path, not the marketing site, is where the engineering has to be right.
What Dentalreel does, precisely stated
1 · Converts the visit
The simulator shows each visitor their own result before asking for their details — the strongest reason a browser has to become an enquiry. One script tag per site; your brand, your locations, centrally administered.
2 · Keeps patients off the ad stack
The enquiry journey runs no advertising or analytics tags, under any consent state. That claim is not a policy PDF — it is verifiable on any page we serve, any day, from a browser’s network tab, and our own nightly automated audit fails our build if it stops being true.
3 · Owns the attribution
Ad click IDs are captured first-party and joined deterministically to completed enquiries per location — your marketing numbers stop depending on a platform’s post-iOS14 model of what happened. Conversion export into your stack is scoped on integration.
What that means for a DSO
Procurement gets a named-subprocessor list and a DPA instead of assurances. Legal gets an enquiry path whose tracking posture is testable rather than asserted. Marketing gets a conversion lift at the location level and attribution it can defend in a budget meeting. And none of it requires touching the rest of your web estate — Dentalreel governs its own pages and leaves yours alone.
“Patient details and photos are processed by Dentalreel and its named subprocessors under contract, and are never sent to any advertising or analytics platform. The only third-party service on the patient page itself is Cloudflare Turnstile bot protection, which never receives form data.”
Where our responsibility starts and stops
Dentalreel governs its own lead flow — the pages, forms, and data handling inside the simulator journey. We don’t audit or fix the rest of your site, and you decide what goes to the ad platforms. What we promise is narrow and testable: the enquiry path we run stays out of the ad stack, and you can verify that claim on any page we serve, any day, with your own browser’s network tab.
Get the study
We’re publishing a scan of tracking on US dental enquiry pages — what loads, where, and what it sends. Leave your email and you’ll receive it on release.
Prefer a conversation? Talk to us.